Hi, I’m Alyssa.
I’m a freelance book scout and social media strategist with a focus on BookTok.
About Me
I’m a literary scout and savvy marketing strategist with twelve years of experience in publishing and media, including working at Amazon, writing a column at Barnes and Noble, and managing social media accounts for brands with hundreds of thousands of followers.
My goal is to demystify BookTok and social media for authors, publishers, and creators and help navigate the ever-shifting publishing landscape.
I work with clients on audience-based trend forecasting, brand development, influencer outreach, and social media strategy.
I also write Romancing the Phone, a newsletter about BookTok and romance trends that was named one of the 8 best newsletters demystifying the publishing industry by Electric Literature.
When I’m not reading, working, or being extremely online, my hobbies include baking and hiking.
I love historical romances, cozy slow burns, and witty banter. My constantly evolving list of favorite authors includes Cat Sebastian, Emily Henry, Lucy Parker, and Lisa Kleypas.
Alyssa works with agents, editors, publishers, and authors to pinpoint market trends in popular fiction, discover exciting new voices, and create research-driven social media strategy.
Agents
Alyssa creates custom trend forecasting and research for agencies and provides social media strategy coaching for clients.
Publishers and Studios
Alyssa consults with publishers and studios about market trends, genre, tropes, and emerging voices, as well as how to leverage BookTok and influencers to promote their projects.
Authors
Alyssa works with authors to develop comprehensive social media strategy and drive influencer outreach in order to best position their books for viral success.
I write Romancing the Phone, a substack newsletter with over 2,000 subscribers about BookTok trends, social media, and romance publishing.
Podcasts
Alyssa has been a guest on Anne Helen Petersen’s Culture Study Podcast, the Bad on Paper podcast, and more, discussing BookTok trends and highlighting upcoming releases. She is available for guest appearances and speaking engagements covering the rapidly changing state of commercial fiction and publishing.
Testimonials
“Alyssa is a total BookTok expert and has her finger firmly on the pulse of what’s selling and working. She has an eagle eye for talent, and is so good at predicting trends in the market, sometimes I think she must be psychic.”
Allison Hunter, Founding Partner, Trellis Literary Management
"Nobody has their finger on trends in publishing—and in culture more generally—than Alyssa. Her understanding of the entertainment landscape and keen eye for untapped opportunities within it is nonpareil. She’s a strategic thinker and a joy to work with; anyone in the business of books would be fortunate to have her on their team.”
Leila Sales, Director of Book Development, The Book Engineer
Let’s Work Together
Contact me to schedule a 15 minute chat to decide how we can best collaborate. BookTok, social media, and publishing is a wild new landscape - I’ll provide the map.