Hi! Nice to Meet You.

I’m Alyssa. I'm a writer, book marketer, and branding expert with twelve years of experience in traditional publishing, print media, and social media marketing. I've worked in books marketing at Amazon, where I helped launch a Kindle romance newsletter and served as the romance editor for Amazon's blog. As a freelancer, I've written columns about romance for Barnes and Noble. And as a partnership marketer, I worked to create custom products aligned with new releases by authors like Cassandra Clare and Debbie Macomber.

I write a newsletter about BookTok trends, social media, and publishing called Romancing the Phone.

Outside of publishing, I've run social media for accounts with hundreds of thousands of followers and managed million-dollar marketing budgets.

I have a passion for romance and a deep knowledge of the genre across traditional and indie publishing. I'd love to consult with you about social media strategy and reader trends, or to write about the business of reading for your publication.